Novo Amor is the moniker of multi-instrumentalist, songwriter and producer Ali Lacey (Born in Wales 1991)

Letting the music, passion and integrity speak for itself, the past year has seen a brisk rise for the British Artist since the release of the highly acclaimed 2014 debut EP ‘Woodgate, NY’. Amor’s music has found regular Sync placements in international T.V. shows and commercials, his most notable sync to date being his unique cover of Welcome to the Jungle recorded especially for the 2015 ‘AXE/Lynx Black’ campaign. Aside from this Novo Amor’s songs have also featured in a World Wide Expedia commercial, Bones, MTV’s Teen Mom and Made In Chelsea to name a few.

“Novo Amor delivers heart pain and one of the years best EP’s. 6/6” – GAFFA

“A fantastic place to be – 8/10” – The 405

“Brilliantly capture vast, melancholic scenes with his latest EP” – The Line of Best Fit

“Outdoing even Etta James’s funked-up 2011 version of the song, folk singer Novo Amor from Cardiff has covered ‘Welcome to the Jungle’ for the brand’s new fragrance.” – Digital Spy

Earlier this year Novo Amor performed a 13 date headlining tour of Germany and Switzerland, the rest of the year sees production of a new EP, a full length collaboration album with Ed Tullett.